Asking Price

1,800,000

Description

7M+ uniques, 13k+ customers, high-value items, 400k+ uniques/mo. STRIPE + Google ANALYTICS available! Profitable digital eCommerce with $184,700 in TTM revenue and $153,820 in TTM profit selling an authentication service. People send pictures when paying → we get back with a verdict ('fake' or 'real' + a list of reasons). This is a manual service! But properly documented.

✅ $184,700 in TTM revenue

✅ $153,820 in TTM profit

✅ $13,173 in revenue last month

✅ $10,600 in profit last month

✅ Competitors: Getcheckcheck

————

The company is writing perennial articles about luxury items in fashion: clothing, sneakers, watches, bags, collectibles. 99% of the items we're writing about are worth $200+, going as high as $100,000.

We write free guides, teaching people how to authenticate these items: fake vs real comparisons, getting us 7,000,000 all-time viewers, and about 300,000 unique viewers/mo

Main source of revenue: we sell an authentication service. People send pictures when paying → we get back with a verdict ('fake' or 'real' + a list of reasons). *This is a manual service! But properly documented*

We charge $20 to $100 per item. Besides, we charge $60 for a Certificate of Authenticity, which helps people get their money back from a scam. The Certificate is trusted by banks (chargebacks), PayPal, eBay, etc (we've got a 99% success rate, and we guarantee it).

REVENUE-WISE: MicroAcquire might have a limit, thus not getting the full revenue of May, but here’s a Stripe-verified chart with a bigger + clearer picture, including the COVID boost we’ve had

https://www.indiehackers.com/product/legit-check-by-ch/revenue

However, May 2020 to May 2021, we made ~$210,000 in revenue. Ultimately, the asking price multiple reflects the revenue today, but mainly the potential in the audience’s numbers.

You’d be buying:

- SEO Moat: 7,000,000 all-time uniques, fast-indexing articles at top positions in the search page.

- Domain Authority: 68

- All content written so far may only need an update every 6-18 months, but once it’s written, it keeps bringing in traffic

- A head start in a growing market - High-value intent customers

- readers, given the topic of our articles, are already willing to spend, and are willing to spend on high-value items

- High margins, as it's a digital service. At the end of the day, the output is a text message

- Low time cost for the authenticators (an authentication can take as little as 15 seconds)

- VERY trusted brand by consumers, cleanest reputation out of the competitors. B2B-wise, trusted by: Bank of America, MBNA, PayPal, eBay, Poshmark, Chase, etc

- Got iOS/Android app → hundreds of thousands of downloads

- A SaaS product for people who resell - an inventory management tool. Very bare minimum, no paying customers (no PMF), but that’s a head start for a working product (beautiful one as well, technically sound), and I can point to some products in the market that make 7 digits per year, which validate a need

- A “Price Comparison” app - technically sound, beautiful. We fell short in connecting it properly to the written content

- Email list of 15k+

- A framework for writing content

- 1k+ YouTube channel subscribers, $100-$150 per month ad revenue

- 8,500 Instagram Followers

- 1k+ Pinterest followers, 500k views/mo

- Already-signed partnerships with StockX, GOAT, Farfetch Middle-East, FlightClub

 

Tech Stack

WordPress
Django (Python)
React Native

Competitors

Getcheckcheck.com

Growth Opportunity

The main growth opportunity (and probably the only one worth discussing): converting traffic into other, better monetization ways. Ultimately, 500 to 800 customers per month, out of 300-350,000 unique viewers/mo is a conversion rate that is FAR from optimized
Improve conversion rates
Add new product features
Expand to new markets
Social media marketing

Key Assets

Codebase and IP
Website
Brand

# of Customers

10,000-100,000

Team Size

4

Trailing Twelve Months Revenue (TTMR)

184,700

Trailing Twelve Months Profit (TTMP)

153,820

Last Month's Revenue

13,170

Last Month's Profit

10,600

Categories

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