Asking Price

250000

Description

Profitable SaaS sales and conversion suite with $133,000 in ARR and $110,000 in TTM revenue that helps sellers sell more, and buyers buy more -- starting with a tool for retailer product pages that makes negotiation fast, simple, and private, for any retailer, anywhere on the web.

✅ $110,000 in TTM revenue

✅ $93,500 in TTM profit

✅ $6,000 in revenue last month

✅ $5,000 in profit last month

✅ Competitors: Yotpo, Hubspot Marketing Hub, Kangaroo

Tech Stack

node.js
rest APIs
Backbone.js
PHP
React/Redux
AWS SQS
Dynamodb
RDS MySQL
AWS ECS2

Competitors

Yotpo
Hubspot Marketing Hub
Kangaroo

Growth Opportunity

More than $4M in venture investment was deployed into building the software, relationships, model, and IP for a company that has served over 400,000 shoppers, delivered sellers more than $600M in offers and $60 Million in incremental sales, and saved consumers more than $10M.

The company retained promising growth prospects on course for a Series A until COVID supply chain constraints ceased cash flow from its eCommerce business channel and ultimately forced the company to put its SaaS offering on the market at what will likely be a significant discount to market.

More specifically, with growth from 2014-2017 the startup saw ~$300k in SaaS ARR in 2017-18 based on ~$12M in annual incremental sales to retailers. Given the SaaS traction (Phase 1 of the company’s plan) and its implications for expanding into other congruent offerings, the company put SaaS on autopilot to invest heavily into a phase 2 eCommerce-focused strategy through 2020.

This investment (and diversion from SaaS) culminated in substantial growth before being completely stymied by COVID supply constraints, which triggered cash constraints and, ultimately, this listing.

eCommerce has seen double-digit growth YoY for the past 10 years, and is positioned to continue aggressive growth into the future. With increasing numbers of independent retailers joining the market every year, the 3rd-party incentive, rewards, and upsell market has consistently outperformed the market as a whole.

Due to brand awareness (including major press coverage like Today show, GMA, etc), a robust suite of features, a unique approach to MAP pricing challenges, and robust community support, this service is uniquely positioned for future growth and market traction.

On top of the SaaS revenue which could be rekindled with minimal effort, the accumulating consumer, industry and pricing data alone comprise a valuable growth asset.
Re-entering Shopify App Marketplace
Improve conversion rates
Increase digital marketing
Increase content marketing
Hire a B2B sales team
Add new product features
Social media marketing

Key Assets

Established extensions and applications for all major eCommerce solution platforms (e.g. Shopify, Bigcommerce, Magento, etc.)
Patent no. 10,922,730
Trademark
Codebase and IP
Brand
Marketing materials
Domain
Customers

# of Customers

100-1,000

Team Size

4

Deal Structure

Will Disclose Metrics

Trailing Twelve Months Revenue (TTMR)

110000

Trailing Twelve Months Profit (TTMP)

93500

Last Month's Revenue

6000

Last Month's Profit

5000

Categories

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