Profitable SaaS with $120,000 in ARR and $165,885 in TTM profit that helps define employee skills, find employee skill gaps for their job role and recommends training to close the skill gap. This software also tracks the employees progress using individual development plans and helps employers with career pathing as well as succession planning.
✅ $231,667 in TTM revenue
✅ $165,885 in TTM profit
✅ $28,564 in revenue last month
✅ $25,280 in profit last month
✅ Competitors: Skills-Base, Talent Guard, AG5
.Net, SQL Server, C#, Devexpress Components, Azure Web Application, Azure SQL Server
The business has grown with very little effort in marketing and sales. Basically the marketing plan is "Build it And They Will Come" field of dreams...it has worked so far to create a good life style business.
This business started out as an access database. I just sold it as shareware till 2016, when I made a web version of it. From 2016 till 2020 I only worked in the business about 30 hours a month. In 2020 I started to work in it about 30 hours a week. That is when it took off.
A seasoned marketing expert is required to reach a wider audience. The product is stable, proven, and has positive feedback from its users.
Since I have done so little with marketing and sales the upside I imagine is pretty large.
Possible Growth Routes:
1. Partnerships with HR software suppliers.
2. More paid advertising.
3. Better SEO
4. Out Reach Program.
Hire a B2B sales team
Increase digital marketing
Codebase and IP